The history of the brand L'Oréal in the domestic market
The majority of the female population of Russia, traditionally more gently and tenderly caring for their appearance, choose products of world brand L'Oréal. The reasons for this are simple and understandable - a trademark for more than a hundred years produces high-quality and advanced products in the development which uses innovative scientific achievements. The trading network of the company is spread over many countries of the world.
The history of the brand L'Oréal in the domestic market has more than twenty years. The first official representative office in our country bore the name of CJSC "Rusbel". Subsequently division became known as JSC "L'Oreal". High-quality and exclusive products L'Oréal, occupying a leading position in the popular market segments (body care, fragrances, hair care, make-up), implemented through multiple channels of distribution, including supermarkets, drug stores and beauty salons.
Russian and international success of L'Oréal products, there are a large number of different brands, is the rule. It is no secret that talented, ambitious and energetic employees work in the company, never resting on our laurels. The Russian branch of L'Oréal employs over one thousand employees, ideas and full of vitality. In order to localize production and ensure the needs of the domestic market in 2010 in the Kaluga region began operating company plant, which produces high-quality products brands L'Oréal Paris and Garnier.
global brand Guide L'Oréal pays great attention to talented people and appreciate qualities such as personality and entrepreneurship. Work in the company - this is the opportunity for career growth and lifelong learning. Every year in Russia, funded by training more than thirty thousand people of various specializations, who later successfully working in hairdressing salons, pharmaceutical institutions and offices of makeup artists. The company L'Oréal regularly included in lists of the world's top corporations. Apart from all the advantages of this practice helps to ensure domestic consumers the best products and best services.
The company L'Oréal is a socially responsible corporation that supports and develops in our country, several major projects aimed at helping people in need. Thus, in cooperation with UNESCO, an international organization, the company launched a unique program "For Women in Science", is part of the L'Oréal-UNESCO "For Women in Science". As a result, many women researchers in Russia were awarded with special prizes.
Ten years ago, L'Oréal and UNESCO started cooperation in the field of compulsory education project for the prevention of the horrible modern diseases - HIV / AIDS. The program has received international support from the hairdressers. The main objective of the project is to - increase informativeness hairdressers and clients in matters of illness, as well as the study of tolerance towards infected people. In the active promotion of the program involves all professional units L'Oréal.
In addition, the company L'Oréal is the initiator of the development and launch social projects such as "World of Childhood with L'Oréal" and "Beauty for a better life." The program aims to grant aid orphaned children, which can then find a new family. Various activities were carried out within the framework of social programs, as well as open offices of psychologists and relaxation, Hairdressing and manicure.
Politics of the world famous brand L'Oréal says one thing, the company is doing everything possible to make our harsh world, not only beautiful, but kinder and better.