10 stories of the creation of titles the most successful companies in the world
Sure, there are companies, the name of the name which was created over a long period of time (ranging from six months and completing a couple of years). But you know that the names of many brands have been created in a split second?
Moreover, their creators were inspired by no means masterpieces of art or beautiful landscapes. Ready to learn something that will change completely your attitude to many world famous companies? Then let's go!
And no, not the company is named after the son of its founder. All at times easier and even a little boring. It turns out that it was named in honor of a proteolytic enzyme hydrolysis or class, in short, after the enzyme pepsin.
Skilled Japanese got this name from the Latin word sonus, which literally means "sound". Do you know why it was chosen? And all because Sony is easy to pronounce in many languages.
Well, who just have not heard about this brand! We are sure that even your cat knows what it produces. If we talk about the name, it comes from the nickname of the founder Adolf "Adi" Dassler. By the way, Rudolf "Rudi" Dassler, his brother, also founded a shoe company "Ore", which was later turned into a Puma.
Confess, you probably also still functioning Nokia 1100? You will not believe, but the first Nokia has been a manufacturer of paper products. And its factory has been located near the town of Nokia, in south-western Finland.
Yes, here the most delicious coffee in the world! Fortunately, the creators of this company is not looking for inspiration in the enzymes. Looking for the perfect name for future world's most popular selling coffee founders of Starbucks, English teacher Jerry Baldwin, history teacher Zev and Sigl, were inspired by the book "Moby Dick", or rather the name Starbuck. Soon chain of coffee houses became known as "Starbucks."
Not for nothing called the Reebok antelope in the world of sports footwear industry. It turns out that Reebok - African antelope with sharp horns.
7. Coca Cola
coca wine - it is such a drink turned out, the first time its creator, a pharmacist from Atlanta, John Smith Pemberton mixed the wine of Bordeaux and coca leaves. Once entered into force dry Law (1885), an alcoholic beverage composition has been changed in the kola nut and coca leaves. That's thanks to these ingredients and it gets its name.
And you have already ordered something from this US site? Its founder, Jeff Bezos, chose his company is such a name, because I wanted to see the web site at the top of the alphabetical list of resources. Also, Amazon founder dreamed that his site was as big as the Amazon River. As you can see, here's a vivid proof of how dreams can become a reality.
But here everything is much easier than it might seem at first glance. So, from the German word volkswagen language literally means "people's car".
What could be without the world-famous Swedish brand? The name of the company came as a result of combining the initials of its founder (Ingvar Kamprad) and initials of the towns in which he grew up (Elmtarid and Agunnaryd).