Style and Fashion 90s
Frequently fashion past inspires fashion designers of our time to create new fashion collections and fashion of the nineties of the last century is not an exception. While fashion was quite diverse, at one and the same time, there are several styles: grunge, minimalism, sports, underwear, military and ethnic.
This diversity is due to a new approach to the creation of fashion imagery. Fashion of the time was aimed at, to emphasize the individuality of each woman and help her to create her own style. Popular slogan of an advertising campaign at the time the perfume company "Gugo Boss", Calvin Klein and the other is the phrase "Be Yourself".
In the nineties for a minimalist style was characterized by a strict silhouette, muted colors, sleek decor and expressive cut. A good example may be the female costume of the time: long jacket with a strict emphasis on the shoulders and straight skirt, decorated with buttons only. In the late nineties in the collections of many designers of fashion clothing it was mostly monophonic and with a minimum of articulation.
are formed on the basis of the style of clothing popular musicians of the group "Nirvana" grunge style, it was a protest against the proprieties and norms, and his fans were dressed in torn jeans, knitted sweaters and stretched faded T-shirts and sneakers or running shoes. Originating as a antomoda, as it often happens, this style has become very popular fashion trend.
In the nineties also originated linen style. Outerwear began to take shape as underwear. This idea was suggested by Gianni Versace. Initially frank dresses and tops combinations bustier shocked the fashion crowd, but later became extremely popular.
One of the most popular at that time athletic style in this period was presented bright tracksuits and sneakers. In the nineties were very popular exercise, especially aerobic exercise, because the slender figure was held in high esteem.
is also reflected and ethnic themes, becoming popular unbleached linen with effect nepropryada, as well as cotton-based materials, hemp or rustic finish. From time to time the fashion is Japanese, Chinese and Indian motifs, which were presented in the fashion collections of Valentino, Galliano, Mc Quinn and others.
Clothes that time was influenced by the movement of "green", which opposed the use of fur. Therefore, were very popular publicized coats from artificial fur. However, over time, it has been proven by ecologists, that the use of synthetic materials cause extensive damage to nature than the reasonable use of natural furs. Therefore, by the end of the decade in the fashion we returned products made of natural furs.
In the nineties military style expressed in the popularity of formal suits, capes and coats that resembled a military uniform, and often decorated with metal buttons.
While under the influence of popular fiction films formed kibermoda, which was characterized by the use of fashion at the time materials such as Poehler fleece or neoprene, as well as finishing, which are often accompanied by military or sports uniforms: belts, valves, pockets, zippers , hoods, and so on. d. Men's and women's clothing differed except size.
In 2000, fashion designers Philips and Levi's work together to create a clothing-transformer, which was called "Industrial Clothing Division" ( "icd +"). It was a cape, which evolved to the size of the jacket or waistcoat, and turned into a bag, which can also be mounted phone and computer.
In the former Soviet Union, finally appeared imported goods that were imported shuttle traders from Turkey or China. Fashion was often spontaneous and dependent on the clothes, which were brought in one or another city. At that time, it was very popular sweaters and jackets of wool angora, leggings, "phony" coats, hoods, pleated skirts, shoes, soap dishes and sneakers. In these clothes are often one could see people on the street. Many believe the nineties eventually bad taste. However, it is not so, because in many CIS cities have fashion houses, cooperatives, enterprises engaged in individual tailoring of clothes and shoes, and they gave people the opportunity to get acquainted with the fashion novelties and buy them. In the 1994-1998 year, it began to appear in Russian such popular fashion magazines like Vogue, Cosmopoliten, Harpers Bazaar, Elle and others, thanks to which our fellow citizens can get acquainted with the fashion trends, and use this knowledge to create their own individual style.
Fashion nineties varied and interesting, so many fashion designers are constantly showing interest in her.